When car insurance companies get marketing right
The Australian insurance company Youi has been running TV ads over the past few years featuring auto policies flexible enough to allow those that don’t drive to work everyday to pay lower rates. This is an approach many insurers offer, but Youi has taken this to a new level by: Making this point explicit - if you don’t drive to work, you can save Producing some terrific spots...
The Guardian: Taking Behaviour Change to Scale
The Guardian is on a roll with several recent articles on behaviour change. Kudos. Where to start with the recent article on changing behaviours at scale? There are far too many elements to discuss in this one post - so let’s keep it tiny… one bad, one good. THE BAD: There’s still a lot of muddled thinking here on changing attitudes. The central theme of the article is that,...
Brands, Persuasion and Sustainable Lifestyles
Are brands the antidote to ineffective information campaigns? That is largely the proposition proffered in the article Nudging the Nudgers. Lucy Shea makes the case that while public information campaigns have worked well for fear-oriented initiatives (eg, don’t drink and drive), they tend toward ‘nagging’ when applied to the sustainability arena. The problem in this line of...
Audio of Our Transport Discussions in Bendigo →
I recently joined a public forum on transport in Bendigo. An audio stream of the discussion is here (at the 1:08 mark of Session 1).
Here’s a cool StreetFilms video called: Melbourne: A Pedestrian Paradise…
As car use declines, will the outer suburbs become ghettos? http://tiny.cc/104b7
Peer-to-peer sharing hits your driveway
“Suddenly I realized there isn’t a parking problem in my neighborhood, there’s just a coordination problem.”. Is there really a shortage of parking, or is it just that no one can find or access the available parking? This question has been bubbling around for many years, discussed often by parking guru Don Shoup, as well as Todd Litman. However, most of their...